AVORO Clothing
Full-Stack E-Commerce Platform
The project.
AVORO Clothing is a full-stack e-commerce platform developed for a clothing brand, featuring a modern customer-facing storefront, dedicated administration dashboard, and scalable backend API.
The storefront was developed using Next.js with an emphasis on responsive design, performance, search engine optimization, and a seamless shopping experience.
The platform supports product variants, inventory management, guest and registered customer shopping experiences, authentication, order processing, and administrative operations.
Implemented SEO best practices across the public website, including page metadata, canonical URLs, Open Graph metadata, semantic HTML, and XML sitemap generation.
Configured Google Search Console, submitted the XML sitemap, and established search indexing monitoring workflows.
Deployed and configured the backend infrastructure using AWS, Nginx, Cloudflare, and GitHub Actions for continuous deployment.
Key features.
Responsive clothing e-commerce storefront
Product catalog with category filtering and search
Product color and size variants
Guest and registered customer shopping carts
Customer authentication and verification
Order creation, processing, and status management
Inventory and product variant management
Custom administration dashboard
Product image storage using AWS S3
SEO-optimized product and category pages
Page-specific titles, descriptions, and canonical URLs
Open Graph and social sharing metadata
XML sitemap and robots.txt configuration
Google Search Console setup and sitemap submission
Production deployment and CI/CD automation
Technical architecture.
Technologies and architectural decisions involved in developing the application.
Next.js and TypeScript customer-facing storefront
React.js administration dashboard
NestJS REST API backend
PostgreSQL database with Prisma ORM
AWS S3 for product and category images
Nginx reverse proxy and Linux VPS hosting
Cloudflare for DNS and infrastructure configuration
GitHub Actions for CI/CD deployments
Next.js metadata and SEO architecture
Dynamic XML sitemap and robots.txt generation
Google Search Console for indexing and search visibility monitoring
Engineering challenges.
Designing consistent shopping and checkout workflows for guest and registered customers.
Managing stock and inventory across product colors and sizes.
Maintaining accurate order, payment, and inventory records.
Building a scalable and maintainable backend architecture for e-commerce operations.
Implementing search engine optimization across dynamically generated product and category pages.
Configuring canonical URLs, redirects, sitemaps, and search indexing workflows.
Managing cloud infrastructure, application deployments, and CI/CD pipelines.